Fashion meets outdoor tech.
After having several Klymit pads on her inspiration board, Chromat designer, Becca McCharen-Tran, cold-emailed us in December about a potential collaboration at New York Fashion Week. Chromat is a womenswear label based in NYC inspired by architecture. The brand designs structures for the body that empower the wearer to be the strongest version of themselves.
McCharen-Tran and Klymit Vice President of Product Development, Matt Maxfield, worked together to create runway looks inspired by inflatables. The result was the Chromat Autumn/Winter 2017: BUOYANCY Collection. The collection is inspired by floatation devices designed for extended survival in rough, open water. The inflatable garments were built in collaboration with Klymit and aid with internal buoyancy to help the wearer stay afloat and protected.
The fashion show was February 10th in NYC. A Klymit inspired jacket inflatable jacked opened the show. Below are some of the top PR hits for Klymit from the post-show press.
"...skirts and crop tops were fashioned from inflatable cushions made in collaboration with outdoors company Klymit."
New York Times
"At Chromat, Becca McCharen-Tran channeled her post-election feelings into all of her designs, conceptualizing “garments that can help the wearer stay afloat and protected” in partnership with Klymit, an outdoor goods company."
Full article: https://mobile.nytimes.com/2017/02/15/fashion/wrestling-with-politics-at-new-york-fashion-week.html?rref=collection%2Fsectioncollection%2Ffashion&action=click&contentCollection=fashion®ion=stream&module=stream_unit&version=latest&contentPlacement=5&pgtype=sectionfront&_r=1&referer=
"It’s the first time Chromat has dabbled with inflatable garments, working with Utah-based outdoor brand Klymit, which makes ultra-lightweight, cage-like camping pads, utilizing body-scanning technology to incorporate inflatable padding where weight is carried. (McCharen emailed the company “out of the blue” about pairing up.) “It’s been a cool collaboration between the fashion world and the outdoor survival world,” McCharen explained."
"For Autumn/Winter 2017, we took inspiration from life vests and floatation devices designed for extended survival in rough, open water. We collaborated with innovative outdoors company Klymit to design inflatable garments..."
Full article: http://chromat.co/blogs/news/aw17-buoyancy
"It’s easy to speak first of the life jackets that outdoors company Klymit made especially for the show. McCharen-Tran cold-e-mailed the innovative Utah-based company about collaborating. It produces inflatable camping pads and an argon gas vest, but nothing as extreme or fashionable as it did today. The result was energetic high fashion with a purpose that didn’t seem outside the realm of McCharen-Tran’s sculptural library."